The target audience of my magazine are young people aged around 14-20, who are typically already interested in the culture of alternative music. I am going to try to keep my magazine gender-neutral, by using typically gender-neutral colors (avoiding blues or pinks) and gender-specific or orientated language.
The type of people who would buy my magazine would have a specific interest in the culture of alternative-rock/pop-punk music, such as enjoying bands like Panic! At the Disco and Fall Out Boy, wearing dark clothing, and having un-natural hair colors. The sub-culture has been called an offspring of Emo and Goth culture, designed specifically for todays ever-changing generation.
I asked a group of young people on Facebook who are fans themselves of the genre about their opinions on what makes a good music magazine and what is likely to draw them in so I can use this research later on whilst producing my magazine. Here are some examples of what was said:
Images of my target audience:
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